Transforming Media Revenue Tracking and Reporting for A Leading Turkish Media Company
Key Outcomes
Quick realization of actuals
Daily TV Revenue Collection
Monitoring of sponsorship and project revenues
Automated Reporting
Detailed Profitability Reports
The Client
Acun Media is one of the biggest media companies in Turkey, established in 2006. It is a leader in television channels, digital platforms, and production services. With the implementation of a single platform solution the media company effectively transformed its financial tracking and reporting processes, significantly enhancing efficiency, accuracy, and decision-making capabilities
The Challenge
- Reliance on Excel made tracking daily media revenues difficult.
- Absence of a common reporting platform led to delays in responding to financial queries.
- The process demanded manual interventions, significantly increasing reporting time.
- Financial results needed to be supported by visual dashboards.
- Required robust workflow processes and security definitions.
Solution
To address the client’s challenges, Constellation implemented a comprehensive solution that integrated financial planning and budgeting into a single platform. This solution featured two connected processes: Financial Planning and Planning and Budgeting Cloud.
Key components
Data Integration with Drill back Feature
- Integrated daily revenue data on a data management platform.
- Drill back feature allowed deeper analyses at the data source, reducing IT involvement.
- Streamlined data collection and reporting processes for daily revenues.
Advanced Multi-Currency Planning
- Implemented a sophisticated multi-currency planning solution.
- Real-time currency conversion ensured accurate and timely management of foreign exchange exposure.
- Reduced risk associated with currency fluctuations
Complex Workflow and Security Configuration
- Developed a highly complex workflow to govern financial planning processes.
- Implemented an approval and security configuration to ensure robust process governance.
- Enhanced process orchestration to align with planning cycles and business needs.
User-Friendly Reporting Interface
- Integrated a drag-and-drop method for creating dashboards and reports.
- Provided a user-friendly reporting interface, enabling quick and reliable report generation.
- Empowered users to create customized reports and visualizations without extensive IT support.
Visual Dashboards and Automated Reporting
- Designed visual dashboards to support financial results.
- Automated the creation of program-based prime-time revenue ranking reports.
- Developed attribute-based profitability reports and dashboards to provide detailed financial insights.
Management Presentation Automation
- Automated the formatting and generation of management presentation dashboards.
- Ensured consistent and professional presentation of financial data to stakeholders.
- Daily Project Cost Analysis:
- Implemented daily project cost analysis within the system.
- Enabled real-time tracking and reporting of project costs, improving financial oversight.
Outcomes
- Enabled faster realization of actuals compared to previous methods Ifor better income planning.
- Facilitated the collection and reporting of daily TV revenues by program.
- Allowed monitoring of sponsorship and project revenues on the same platform.
- Enabled automated program-based primetime revenue ranking
- Facilitated the generation of detailed monthly, program-based, and attribute-based profitability reports and dashboards.
- Management Presentations: Automated and formatted management presentation dashboards.
- Daily Cost Analysis: Implemented daily project cost analysis within the system.